What is 'rainbow-washing'? And how can you avoid it?

Image of the side of a building covered in rainbow flags. There is also colourful confetti in the air.

What is ‘rainbow-washing’? And how can you avoid it?

In order to create a truly inclusive culture for LGBTQIA+ employees, organisations need to ensure their efforts don’t stray into rainbow-washing. Two DEI experts explain some common pitfalls that HR should avoid.